If you're like many of my clients, you have ambitions for organic growth, and you know you need marketing to achieve it. You might even have a marketing team already. But are you leveraging your marketing talent and budget in the best way possible?
I'm here to help you make smart decisions about where to spend your marketing dollars and how to position yourself in our crowded and highly competitive marketplace.
I founded DGO to provide a home for the Chief Marketing Officer, brand consulting, and communications work I’ve done with over five dozen financial services firms like yours.
Over the years, I've seen clients across the industry face compressing margins, competition from all sides, and a growing need to “grow or die.”
Marketing is not a panacea for those challenges. But deployed intelligently, it can increase competitive advantage, profitability, risk management, and growth. That's what I can do for you.
Sometimes, you just just need impartial expertise on a particular issue. Our spotlight consulting sessions are designed to help you assess and unlock these challenges.
A great brand is so much more than design or a mission statement: it's the expectations you set and the promises you keep. Are you communicating the right value proposition to the right people? Let's create a brand experience that helps you stand out, grow sales, and build loyalty.
Marketing strategy means the process of assessing where to spend money, putting metrics on performance, and building an operation that executes consistently. With deep industry expertise and top-shelf AI tools, I will help you turn your marketing program into a well-oiled machine.
"Anna helped us gather $200 million in client AUM for a brand new product within a single month by developing the positioning and marketing materials for advisors and end clients."
The adjustments to our branding, value proposition, and investor communications helped us reach a 45% close rate with new investors for our impact investing fund.
Anna's team revamped our digital marketing program. We were inundated with leads and reduced our digital cost per lead by 80%.
Anna's team grew our client relations email open rates to 40%, and we were ecstatic. But the numbers kept rising, and now we have a 60% open rate. [Note: the industry average is 14%]
We wanted a new website, but what we needed was to rethink our approach to marketing and sales. Anna helped us retool our software, market focus, and sales process. It is paying dividends.